On building experienceoperations.com

The occasional note on building ExperienceOperations.com

It's an online agency for organisations looking to improve their customer and employee experience.

Step 1: Building a minimum likeable productised service

Wait... this is the first step? Why didn't you do customer research?

Yep, customer research is super duper powerful in environments where heavy collaboration is required - where simple changes to an experience trigger huge $$$ in people's salaried time and opportunity cost. In the case of an indie maker - it's actually the opposite problem - customer research is super expensive and time-consuming when compared to just doing it. This rule isn't hard and fast, but a decision I made.

1A Spin up a logo

(https://app.logo.com/view/logo_d0a00dba-605a-4688-868d-5eb762aedd0f)

Weird first step

Yep

1B Profile your target customer

Tom Notinsea-ecks

Goal:
- Needs to build a case for experience transformation
Needs:
- Needs it to be independent
- Need a light touch solution as everyone is busy
Has strong influence, but not full authority over experience
Likely in an organisation with little maturity or function

1C Design a target experience

Purchasing Journey
- Awareness
  - User notices an ad
  - User views site
  - User re-targeted
  - User views sample deliverable
- Consideration
  - User views pricing
  - User re-targeted
  - User requests appointment
  - User completes a 15-minute call
- Conversion
  - User purchases
Kickoff
Sprint
Delivery
Referral

1D Build a landing page
- Value prop
- Offerings
- How it works
- Social proof
- CTA

1E Build an "entry point"

An entry point is where a user is attracted into your owned journey - transitioning from their own experience to your designed experience - an example is an ad on a social platform.

1E Build a sample deliverable

Miro

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A simple process to optimise your customer experience -->